Thursday, 17 September 2015

Friends of Greece: Project no. 1: Trade Promotion


We, the Friends of Greece

 

PROJECT 1

How to help Greek companies increase their export

 

We all know that Greece is producing many very good and highly appreciated products. Olive oil, wine, yoghurt, fruit, tzatiki, Metaxa, Ouzo, leather products - and much more.

We also know that it is very difficult to find these product in the shops outside Greece.

 

This project is about helping our Greek friends to have many more of their products on our shelves. In all European countries.

We will start with a pilot project in Denmark.

 

1. We will create a special home page on available Greek products in our shops. It will try to tell which products are in which shops, if we get this information from the shops.

2. We will ask major supermarkets and others for information about which Greek products they already sell.  And put that on the website.

3. We will give the possibility to importers of Greek products to write directly into our website and in this way making it dynamic and self-developing.

3. We will offer organisations of Greek producers advertisements on our website. These ads will in the beginning be for free. Later on - if it will be a success - we might ask for small contributions for ads to finance the website.

4. The website has to become very well known - and very often visited.  A way to do that could be to link it to a competition, where visitors (if they register) can win a free trip to Greece  (done in cooperation with one or more travel agencies).

5. It is evident that this promotion service can in no way take any responsibility for the quality of the products and their availability. This is and should be the responsibility of the shops and importers.

6. When the pilot project in Denmark - in close cooperation with Greek partners - is up and running the aim is to start similar initiatives in other European countries.

7. We already have a number of very important contacts and partners in Greece, such as:

*   I am Dora Kyriakopoulou from Athens in Greece and I represent ALL THE BEST OF GREECE  in Athens-based marketing export  Specialist of high quality Greek Products & Services!

We are a startup company and have the same vision as you, to represent the new, innovative, high quality Greece and its products abroad.

I would be delighted to stay in contact with you and find a possible cooperation framework.


 

*  Development Agency of Karditsa:  I already have forwarded your message to the president of a local network of SMEs producing Food and Beverage products. He is very gland for your proposal and he will open a discussion with the SMEs – members of the network. I will inform you soon about the results.

Finally, I inform you  that we participate in another network in National Level called “Greek Finest Tastes”. We are planning to organize in the autumn an event in Brussels, promoting the Greek local Products and the authentic tastes of them and of food cooked using local products. If you have time to participate in this event you will have the chance to meet businessmen coming from all over Greece and discuss directly with them.


 

 

*  Exporters' Association of Northern Greece:  Greek International Business Association (SEVE) was established in 1975 as a nonprofit organisation and is currently the largest association of exporting companies in Greece numbering more than 500 member – companies of all sectors of activity (attached please find relevant information). SEVE’s members are regularly informed regarding legislative and financial issues, market research and market news, exhibitions held worldwide, sector analysis etc and on a weekly basis they receive an e-newsletter SEVE EXPRESS, containing all the news of the week regarding international trade. At www.seve.gr SEVE companies and products are advertised and one can be informed regarding forthcoming activities, events and announcements.  

As for the proposed co-operation you mention, we could disseminate material regarding your initiative and activities, to exporting companies which could get directly in contact with you in order to offer them support in finding new markets or co-operation proposals.

 

*  Federation of Hellenic Food Industries:  I thank you for the information and your proposal which I find very interesting.  http://www.sevt.gr/?lang=en  

 

 

Niels Jørgen Thøgersen


September 17, 2015

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