We, the Friends of Greece
PROJECT 1
How to help Greek companies increase their export
We all know
that Greece is producing many very good and highly appreciated products. Olive
oil, wine, yoghurt, fruit, tzatiki, Metaxa, Ouzo, leather products - and much
more.
We also know
that it is very difficult to find these product in the shops outside Greece.
This project
is about helping our Greek friends to have many more of their products on our
shelves. In all European countries.
We will start
with a pilot project in Denmark.
1. We will
create a special home page on available Greek products in our shops. It will
try to tell which products are in which shops, if we get this information from
the shops.
2. We will ask
major supermarkets and others for information about which Greek products they
already sell. And put that on the
website.
3. We will
give the possibility to importers of Greek products to write directly into our
website and in this way making it dynamic and self-developing.
3. We will
offer organisations of Greek producers advertisements on our website. These ads
will in the beginning be for free. Later on - if it will be a success - we
might ask for small contributions for ads to finance the website.
4. The website
has to become very well known - and very often visited. A way to do that could be to link it to a
competition, where visitors (if they register) can win a free trip to
Greece (done in cooperation with one or
more travel agencies).
5. It is
evident that this promotion service can in no way take any responsibility for
the quality of the products and their availability. This is and should be the
responsibility of the shops and importers.
6. When the
pilot project in Denmark - in close cooperation with Greek partners - is up and
running the aim is to start similar initiatives in other European countries.
7. We already
have a number of very important contacts and partners in Greece, such as:
* I am Dora
Kyriakopoulou from Athens in Greece and I represent ALL THE BEST OF
GREECE in Athens-based marketing
export Specialist of high quality Greek
Products & Services!
We are a
startup company and have the same vision as you, to represent the new,
innovative, high quality Greece and its products abroad.
I would be
delighted to stay in contact with you and find a possible cooperation
framework.
* Development
Agency of Karditsa: I already have
forwarded your message to the president of a local network of SMEs producing
Food and Beverage products. He is very gland for your proposal and he will open
a discussion with the SMEs – members of the network. I will inform you soon
about the results.
Finally, I
inform you that we participate in
another network in National Level called “Greek Finest Tastes”. We are planning
to organize in the autumn an event in Brussels, promoting the Greek local
Products and the authentic tastes of them and of food cooked using local
products. If you have time to participate in this event you will have the
chance to meet businessmen coming from all over Greece and discuss directly
with them.
* Exporters'
Association of Northern Greece: Greek
International Business Association (SEVE) was established in 1975 as a nonprofit
organisation and is currently the largest association of exporting companies in
Greece numbering more than 500 member – companies of all sectors of activity
(attached please find relevant information). SEVE’s members are regularly
informed regarding legislative and financial issues, market research and market
news, exhibitions held worldwide, sector analysis etc and on a weekly basis
they receive an e-newsletter SEVE EXPRESS, containing all the news of the week
regarding international trade. At www.seve.gr SEVE
companies and products are advertised and one can be informed regarding
forthcoming activities, events and announcements.
As for the
proposed co-operation you mention, we could disseminate material regarding your
initiative and activities, to exporting companies which could get directly in
contact with you in order to offer them support in finding new markets or
co-operation proposals.
* Federation of Hellenic Food
Industries: I thank you for the information and your proposal
which I find very interesting. http://www.sevt.gr/?lang=en
Niels Jørgen Thøgersen
September 17, 2015
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