We, the Friends of Greece
PROJECT 1
How to help Greek companies increase their export
We all know
that Greece is producing many very good and highly appreciated products. Olive
oil, wine, yoghurt, fruit, tzatiki, Metaxa, Ouzo, leather products - and much
more.
We also know
that it is very difficult to find these product in the shops outside Greece.
This project
is about helping our Greek friends to have many more of their products on our
shelves. In all European countries.
We will start
with a pilot project in Denmark.
1. We will
create a special home page on available Greek products in our shops. It will
tell which products are in which shops.
2. We will ask
major supermarkets and others for information about which Greek products they
already sell. And put that on the
website.
3. We will
give the possibility to importers of Greek products to write directly into our
website and in this way making it dynamic and self-developing.
3. We will
offer organisations of Greek producers advertisements on our website. These ads
will in the beginning be for free. Later on - if it will be a success - we
might ask for small contributions for ads to finance the website.
4. The website
has to become very well known - and very often visited. A way to do that is to link it to a
competition, where visitors (if they register) can win a free trip to
Greece (done in cooperation with one or
more travel agencies).
5. It is
evident that this promotion service can in no way take any responsibility for
the quality of the products and their availability. This is and should be the
responsibility of the shops and importers.
6. When the
pilot project in Denmark - in close cooperation with Greek partners - is up and
running the aim is to start similar initiatives in other European countries.
Niels Jørgen Thøgersen
August 6, 2015
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